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Swindon schools to find out how to market themselves and increase enrolments |
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20th May 2010
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Swindon schools are to find out how to market themselves and increase enrolments in a special workshop aimed exclusively at their local needs.
The Effective School Marketing course, Thursday 1st July 2010, is for people who have limited knowledge of school marketing - and who need to increase enrolments and/or improve the reputation of their school.
The workshop will cover the basics you'll need to know to plan your school marketing campaign, establish and maintain your brand image, get to grips with your school website strategy, writing press releases, producing a great prospectus and designing better newsletters.
The aim is to help you understand the practical things which need to be done to market your school and increase enrolments.
Workshop objectives:
* How to understand your USP and write a short marketing plan;
* The secrets behind creating and maintaining a great school brand;
* Scoping your school website;
* A simple formula that will help get your school news into the media;
* Five secrets you need to know to produce a great school prospectus;
* Simple things you can do to improve your school newsletter.
Workshop Essentials:
Date: Thursday, 1st July 2010
Time: 10:00 to 16:00
Venue: CPD Centre, Nythe
Cost: Free
Workshop Leader: Paul Sample, MD of The Mustard Agency Ltd (www.themustardagency.com).
To Book: Please contact David Hughston, School Workforce Adviser, on 01793 574528 (e-mail: cpdadviser@swindon.gov.uk) |
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News releases on behalf of our clients and
The Mustard Agency
Media Relations is still the most effective area of Public Relations.
We can produce
news releases, feature articles and photographs in the formats we know editors prefer.
We also carry out extensive copywriting for:
 brochures
newsletters
advertising
websites
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