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Professional development seminar:
Effective School Marketing
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Scheduled dates:
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One day introduction to school marketing skills
The Effective School Marketing course is for people with limited knowledge of marketing their school.
We won't turn you into a marketing guru, but we will cover the basics you'll need to know to plan your marketing campaign, write press releases, establish and maintain your brand image, produce your prospectus, great newsletters and marketing materials, and get to grips with the issues around website strategy.
The aim is to help you understand what needs to be done to increase enrolments, and the reputation of your school.
What you will learn...
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How to identify your target audience, understand your USP and write a marketing plan;
2.
The secrets behind creating and maintaining a great school brand image and identity - online, offline and in printed documents;
3.
A simple formula that will help you get your school's name and news into the media;
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The five secrets you need to know to produce a great school prospectus;
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How to produce a school newsletter that will be read from cover to cover;
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Scoping your school website and planning your online presence.
7.
How to write and edit copy that will get read;
Plus...
How to find great designers, photographers and printers at a price you can afford. |
You too can learn the essential marketing skills and techniques you'll need to
market your school!
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FIND OUT HOW TO BOOK... |
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Recent testimonials from participants...
"The best course I've been on in a long time"
"Good pace and range of topics covered. Kept me interested and was relevant"
"Excellent content, useful tips"
Feedback from previous Effective School Marketing Course participants is 98% "Excellent"
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