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Professional development seminar:
NEW Sixth Form Marketing Course
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Scheduled dates:
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Do you have the responsibility for marketing your Sixth Form?

This course is aimed deliberately at Head of Sixth Forms, school marketing professionals, Head teachers, Deputy Heads and Governors - anyone who is interested in making their college or Sixth Form prospectus look fun, funky and engaging.
Today's teenagers are the most marketing savvy group in history. With a huge spending power, they know what they want and how to get it. They know they have choices in everything from music, fashion, leisure and Education. But do today's Sixth Forms and Colleges really understand what turns teenagers on? Too many Sixth Form prospectuses are dull, boring and uninspired owing more to outdated styles and influences.
In this course we'll focus on interesting College and Sixth Form prospectuses full of style, verve, colour and excitement. These prospectuses convey critical marketing messages in a bright and attractive format which teenagers will find impossible to ignore. We'll take you through current trends and developments in prospectus design highlighting good practise and helping you transform your next Sixth Form prospectus into a vibrant sales pitch which sells your Sixth Form or College to this critical group.
What you will learn:
1. Style influences, colour and fashion;
2. What teenagers are looking for in their next option;
3. Branding - five top brands that teenagers love - why do they love them - and how can we use this information for the next prospectus;
4. How to identify clear message and headline that convey the essence of your school brand;
5. The best practise which other schools and colleges don't want you to copy;
6. How to set clear objectives for your next prospectus - so that people do what you want them to do;
7. How to write and edit copy that will get read;
8. How to find great designers, photographers and printers at a price you can afford.
9. We'll also look at how it integrates with the web/twitter and social networking, and whether schools need to break out of their traditional identities to treat this age group as consumers.
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Recent testimonials from participants...
"The best course I've been on in a long time"
"Good pace and range of topics covered. Kept me interested and was relevant"
"Excellent content, useful tips"
Feedback from previous Effective School Marketing Course participants is 98% "Excellent"
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