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Professional development seminar: Effective School Websites
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| This course is not currently scheduled. Please contact us to register your interest! |
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Do you have responsibility for the development of the school website?
This seminar is for those responsible for the design, development and maintenance of the school website – and is primarily designed for those with limited knowledge of website technicalities.
This course won’t turn you into a website expert, but it will help you systematically identify what you need to do to create, or improve your School Website.
It's a complicated and technical subject, but we’ll use plain English. We won’t use any jargon, hard-to-understand phrases or acronyms.
What you will learn:
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An introduction for to the internet, the Worldwide web and developing trends in communications and social networking for schools;
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Answers to the top 10 most frequently asked questions about the internet and school websites that you need to know;
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How to identify the key elements of a really good school website, with examples of best practice from the state and independent sector;
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An essential step-by-step planning tool to help you to develop or improve your school website;
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Establishing the business case and budget for your School Website – and setting goals and objectives for your next website project;
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Understanding your school’s principal target audiences – and how to use your website to communicate with them as part of the school marketing plan;
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How to define the scope and content of your school website;
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Working with designers, developers and other partners to design and manage your website – the most common options.
Plus...
How to produce a top quality website on a lower budget than you thought! |
You too can learn the skills and techniques to create the most effective websites
for your school!
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FIND OUT HOW TO BOOK... |
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Course Leader Paul Sample is one of Britain's top schools marketing experts.
He is a consultant to a number of state schools, independent schools and educational institutions.
Paul, who is a Member of the Chartered Institute of Public Relations, combines practical stage by
stage advice, backed by sound marketing theory, to provide you with an interactive seminar that
will teach you the essential secrets for Marketing your school.
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