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How to make the most of your exam results in the local media…

The upcoming exam results provide you with an excellent opportunity to get your school’s good news noticed by the local media.

Radio, TV and the printed media – especially weekly newspapers, parish newsletters and magazines – welcome good news stories.

Exam results come mid-Summer, the so-called “Silly Season”, when there is very little happening to fill up the news pages and air-waves.

Here are some ideas on how to maximise the positive publicity from exam results this year.

First of all, don’t assume that the media will have your contact information. The onus is on you to find out who they are and keep them informed – not the other way around.

Why not find out the contact details of the relevant local media (the name of the News Editor, contact e-mails, phone numbers etc) now?

Don’t forget to include regional TV, City-wide TV channels, BBC and commercial radio stations, the weekly newspapers, magazines, community websites and local Facebook pages.

Put together the bare bones of your examination results media release today. Then you can fill in the fine detail once you have the exam results in your hand.

A good school media release answers the following questions in the first paragraph:

* Who?
* Where?
* What?
* When?
* Why?

Thus: “Sixty students (who) at St Joseph’s Roman Catholic Academy (where) will be celebrating the best set of AS and A level results since the school opened (what), on Thursday 15 August 2019 (when). Academy Principal Gordon Aspel (who) says: “These results were made possible because of the huge commitment of our students and the hard work of our professional staff at St Joseph’s,” (why).

Reporters also like to have:

* A quote from a named person at the school which builds on the basic information;
* A couple of genuine, attributable, quotes from delighted students;
* Some facts and figures about the school (size, founded, famous alumni etc);
* The name and contact details of someone they can talk to.

Above all, if there is a good quality photo to go with your media release, your chances of good publicity are much higher!

If you do send photos, please make sure that all your parental permissions are in place. You may need to check that now – rather than in the excitement of results day.

If there are 2 or 3 students in a picture, newspapers will need their names for the caption. It is not necessary to send names for large group photos.

By promoting your school’s successes and achievements you are generating good publicity for your school and keeping the public – especially your local community – informed of all the positive things which are taking place.

To find out how to use social media effectively to communicate with your local community, and how to minimise the impact of criticism from local parents on Facebook and MumsNet, sign up for one of our half day Social Media training courses near you:-https://www.eventbrite.co.uk/o/paul-sample-from-the-mustard-agency-8385546792 

To get help with your local media coverage, please contact: Paul Sample on 077 1818 5039 or e-mail him at: [email protected]

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