What NOT to do when designing your logo
In order to create a really successful logo, try not to do the following:
1- Don’t ignore colour
Colours are the essence of visual communication. Colours have the power to effect peoples moods and emotions so when picking the colours you should consider and are, gender and cultural orientation of your target audience to make it grab their attention.
2- Don’t over complicate things
A successful logo is a simple logo that catches the viewers attention, is easy to understand and sticks in your memory. Your design abilities are limitless but if theres too much going on you can create a beautiful logo that isn’t actually recognisable to the company. Your aim should be to make the logo identifiable, can be easily associated with the brand and the company can ‘own’.
3- Don’t underestimate custom typography.
When it comes to logo’s, you should make your font unique to create a logo that hasn’t been seen before and a customised hand drawn typeface is the way to go. It makes your brand stand out and keeps the design plagiarists away because as soon as someone recognises the font you have used, your logo gets ripped to pieces.
4- Don’t be ‘cliché’
As mentioned before it’s best to be unique with your logo design. As with anything, in design trends come in and out of fashion all the time so it pays to steer clear of logo clichés. Graphic design isn’t about using the same empty symbols and templates over and over again, it is about making a client’s vision come to life and creating something with a purpose